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How do you choose the photos for your social networks?
Source:Identità di Pizza The relationship between pizzaioli and consumers grows in parallel with the relationship between pizzeria and social networks (especially Instagram and Facebook): this clearly emerged during the latest PizzaUp, and multiple speakers stressed how communicating actively in the virtual world brings benefits in the real one. Meanwhile, a communication that’s more focused on images than words is becoming more important; images you scroll fast and which, to bring effective messages, must capture the attention of the consumer, conveying an emotion. I left the three-day congress with the belief that the meeting point between real and virtual in a pizzeria is the capacity of creating empathy, in the dining room as well as online. But how should you choose the images to share on your social networks?... Read the full article <Photo by Thorsten Stobbe>
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