Because for the first time a team of “starred” chefs, bread makers, musicians, food writers and dough experts met in a square, sharing their common idea of a simple, good and healthy diet that becomes a popular gastronomic experience made of food, local based culture and popularisation from a stage where music and cooking were combined.

A proof that the message is current and that the means (a bread roll) is very popular was given this year by the Bread Religion event created within Petra’s area at Identità Golose Milano.

During 3 days 26 chefs, pizza chefs, bread and pastry makers served over 4000 sweet and savoury rolls (made live by Roberta Pezzella in the Forno di Mamapetra created behind the area with the main sponsors).

They accepted to take part with their filling so as to tell their relationship with travelling, the theme desired by Paolo Marchi for the 2017 congress (at this link you can find the photos of all 26, and those of their bread rolls).

The appreciation of visitors to this event and its content is proven by the echo on social networks (especially Twitter) where according to Social Reporters the Petra Molino Quaglia brand led in terms of activity and number of retweets.

An important success for the visibility of the 27 professionals who, through a bread roll, explained to the audience their daily commitment to make a better and natural cuisine.

Piero Gabrieli
source: http://www.identitagolose.it/news/view.php?id=23

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