This clearly emerged during the latest PizzaUp, and multiple speakers stressed how communicating actively in the virtual world brings benefits in the real one. Meanwhile, a communication that’s more focused on images than words is becoming more important; images you scroll fast and which, to bring effective messages, must capture the attention of the consumer, conveying an emotion.

I left the three-day congress with the belief that the meeting point between real and virtual in a pizzeria is the capacity of creating empathy, in the dining room as well as online.

But how should you choose the images to share on your social networks?

Look HERE to find out what Eleonora Massaretti and Giacomo Devoto think, and then CHOOSE with a click with whom you agree.


Piero Gabrieli
source: https://www.identitagolose.it/news/?id=245

Leggi il testo integrale nel link FONTE (qui sopra)